iMotions and Tobii signs Reseller Partnership Agreement

Pressemeddelelse juni 20, 2007 IT

iMotions – Emotion Technology A/S, announces the signing of a reseller partnership agreement with Tobii, the world leader in hardware solutions for eye tracking.

iMotions Emotion Technology A/S agreed to a long-term partnership with Tobii Technology, bundling its revolutionizing Emotion Tool software with Tobiis new generation of eye trackers to provide the utmost quality products to the Marketing Research Industry. 'We believe in a breakthrough on the market for testing  Advertising effectiveness with Emotion Tool” says iMotions CEO and Co-Founder Peter Hartzbech. Continuing that 'together with Tobii Technology we can strengthen and expand our market influence and offer a way to efficiently bridge the gap between traditional research methods and more enhanced sensory methods”.

Currently, iMotions is pairing their software Emotion Tool Version 1.2 with the new generation of plug & play Tobii Eye Trackers T60 and T120 for on-screen research just recently launched by Tobii. 'Our new generation of eye trackers take key performance characteristics such as large head movement allowance and ease of use to even higher levels and perfectly combines with the outstanding software of iMotions to measure the human emotional response to visual stimuli,” states Tobiis CEO Henrik Eskilsson.

iMotions have supplied marketing research companies in US, Mexico, Germany, Denmark and Holland with Emotion Tool and Tobii Eye Trackers. In US alone the well respected full service marketing research company Cunningham Research Group has implemented the solution in several of their 35 test facilities in the US.

About iMotions
iMotions Emotion Technology A/S is the developer of Emotion ToolTM, the worlds leading objective, non-intrusive, reliable software to measure human emotional response to visual stimuli such as print ads, direct marketing material, and brochures. The software, which also assesses visual attention, relies on data from a standard eye tracking monitor.
Founded in 2005 by CEO Peter Hartzbech and CTO Jakob de Lemos, iMotions is headquartered in Copenhagen, Denmark with additional offices in the US and India. The company currently employs 40 people representing 10 nations.
About Tobii Technology

Tobii Technology is the world leader in hardware and software solutions for eye tracking and eye control. Founded in 2001, Tobii has continuously shown very rapid year-to-year revenue growth. The company is based in Stockholm, Sweden, with offices in McLean, VA near Washington, DC in the US, and in Frankfurt, Germany.  Products are sold through resellers and partners worldwide.

With eye tracking a computer knows exactly where a person is looking, enabling enhanced control interfaces and a powerful way to understand behavior. Tobii's products are widely used within the scientific community and in commercial market research and usability as well as by disabled people as a primary way to communicate. Tobii also drives integration of eye tracking technology in a large number of other application areas, offering off-the-shelf or customized eye tracking components for integration into various industry applications.

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