adidas introduces Techfit Tuned Compression

The new Tuned Compression from adidas TECHFIT™ - providing the ultimate Recovery Apparel for Athletes

In Fall/Winter 2009 adidas launches the ultimate apparel, TECHFIT™ Tuned Compression.  Using Seamless Melted Yarn Technology to focus the highest level of flexible compression on large muscle groups, TECHFIT™ Tuned Compression increases the expulsion of waste (lactate acid) to accelerate recovery by 5.1%*. Zones around the lungs and joints are designed to be flexible, creating a garment with greater comfort and mobility. 

400m Defending World Champion Jeremy Wariner explains the difference Tuned Compression has made to his training routine, “I used to use ice baths three or four times a week and I tell you it’s painful.   But now with Tuned Compression I’m not using them as much I used to and when I’m finished running I’m able to recover better and get the lactic acid out a lot quicker, and add another step to performing better.” 

adidas is committed to providing the best possible apparel to prepare, compete and recover with Tuned Compression now complementing Seamless and PowerWEB™ in the TECHFIT™ range. 

Brady Andersson, Senior Project Manager Olympic Apparel at adidas explains the benefits this product brings, “TECHFIT™ Tuned Compression has been shown to speed up athletic recovery by 5.1%*. Athletes process blood lactate faster during recovery sessions wearing garments that optimize compression to maximize blood flow. By focusing areas of compression over key muscle groups, Tuned Compression offers the highest level of athletic compression on the market, while still offering comfort and ease of movement.”

Tuned Compression is designed to increase blood flow within an athletes body improving the delivery of oxygen and the expulsion of muscle wastes like carbon dioxide and lactic acid which speeds up the process by which energy is created in muscles.  This unique recovery apparel also decreases muscle vibration with focused compression on major muscle groups and core body support aiding quicker muscle recovery.  The various levels of compression on the upper body apparel enables ease of breathing which is essential for an efficient period of recovery. 

Tuned Compression is currently on sale worldwide at adidas stores, on line and at selected retail outlets.  

*Research by the University of Calgary Human Performance Lab.

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For further information visit www.press.adidas.com or contact:

Ulrich Scheibelein, Brand Marketing/Pr manager

Mail: [email protected]

Jan Hybertz Gøricke, Rostra Kommunikation

Mail: [email protected] 

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