Press releaseAugust 25, 2020 Consumers are developing green breakfast habits – just like their other meals. That is why Naturli’ – the market leader in plant-based foods in Denmark since 1988 – is introducing a whole range of 100 per cent plant-based yoghurt under the name Joe’ Kurt. Flavour, colour and consistency are all the same as traditional animal yoghurt. The company expects to place its plant-based yoghurt on ten export markets within two years.